# identity.md

## Organization Overview
- **Company Name:** Mane by Jen Atkin
- **Mission:** To provide stylist-approved hair tools and haircare, created by celebrity stylist Jen Atkin, enabling users to achieve salon-worthy blowouts and simple daily styles with ease.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jen Atkin: Celebrity Stylist, Founder, and Creator of Mane by Jen Atkin.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering an approachable, expert-driven environment, Mane aims to be like a "hair-obsessed best friend" providing simple, effective style solutions. Learn more about our story: [https://heymane.com/pages/about](https://heymane.com/pages/about)

## Operations & Structure
- **Business Model and Operational Approach:** Mane operates by offering award-winning hot round thermal brushes, curling tools, and haircare products directly to consumers, with an emphasis on convenience and salon-quality results.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Affiliated with celebrity stylist Jen Atkin, who is also the creator of OUAI and Mane Addicts.